Turn Your Content into Customers with AI: Workshop for Small Business Owners

Take the strategy from Part 1 and the content from Part 2 and turn them into a funnel: a call to action, a follow up email sequence, UTM tracking, and KPIs that end in revenue instead of followers. Built in ChatGPT, on a real business, in real time. It finishes by generating one document that holds the whole system. Session 3 of 3. Watch Parts 1 and 2 first if you're starting here. Part 1:    • Build a Marketing Strategy with AI in One ...   Part 2:    • Build Your Landing Page and Content with A...   Part 3 worksheet: https://docs.google.com/document/d/1I... The prefilled sample used in this video: https://docs.google.com/document/d/1l... Part 3 take-home toolkit: https://docs.google.com/document/d/1-... The finished system generated live at the end: https://docs.google.com/document/d/1W... The whole method in one working document: https://digitalmarketingresearch.ca/c... Book a free 30 minute Clarity Session: https://digitalmarketingresearch.ca/c... Garrett Hall, Professor of Marketing, Sheridan College · Digital Marketing Research Sheridan EDGE - Sheridan Entrepreneurship Hub 0:00 Welcome to the final session 1:02 A high level pass, then you go deeper on your own 2:07 The three sessions in one minute 3:31 Your worksheet, and keep an AI open beside it 4:51 Activity looks like results, and isn't 6:06 Clarity sessions, the campaign plan, and Rise 7:09 Where Part 3 sits: auditing content into a funnel 8:22 Your four links for today 9:34 The two clean documents become the base 12:11 Feeding the keys into a fresh thread 13:21 Starting at session three and catching up 15:10 The landing page still matters, because SEO feeds AI 16:26 Live: Gemini surfacing my own pages 17:56 Put your own thinking in before you generate 19:02 Three ways to work these worksheets 20:10 The call to action, and what above the fold means 21:48 Content feeds the page, the page converts 23:23 The follow up email sequence 24:35 UTMs: knowing where your traffic came from 25:33 KPIs that end in revenue, not followers 26:39 Mapping posts and emails to conversions 28:01 One thread now holds the whole series 29:37 Ask it anything: setting the funnel up in Analytics 31:16 Generating the final system 34:21 The moment of truth 35:38 Thursday mentoring and clarity calls 36:45 Why the output is a template you reuse for a year 37:57 How long this actually takes you 38:54 Telling a hang from a long job 40:04 Does this work for door to door 41:59 The complete system, walked through 45:19 Closing