From the Source: Sylvain Awad on Intent Data, AI & Revenue-Focused Marketing

How has B2B demand generation evolved beyond MQLs and vanity metrics? In this episode of From the Source, Dave Steinmeyer, Managing Director of Vereigen Media, sits down with Sylvain Awad, Director of Demand Generation at Enghouse Vidyo, to discuss what modern B2B marketers need to know about revenue accountability, intent data, AI, and marketing strategy. They explore: The shift from brand awareness to revenue-focused marketing Why intent data isn't always what it seems AI's real role in modern demand generation The importance of sales and marketing alignment How precision targeting improves campaign performance Why customer intelligence beats assumptions Whether you're leading demand generation, building ABM programs, or optimizing your go-to-market strategy, this episode is packed with practical insights for today's B2B marketers. 🎧 Explore the full podcast and additional insights here: https://vereigenmedia.com/vlog/sylvai... Subscribe for more conversations with leading B2B marketing, sales, and demand generation experts.