Thiago Costa - Cultivating taste as a designer

If you asked me “who has the best taste in design right now?” one of the first people I’d mention is Thiago Costa. (https://x.com/tcosta_co) His product [Fey](https://www.fey.com/) is in the S-tier of design and I’ve studied his visual techniques for many years. Finally, after over a 12 months of pestering he agreed to share his secrets in a interview 🙌 We go deep into: Mastering the finer details of craft Putting AI at the heart of the new Fey 2.0 Where Thiago draws inspiration outside of UI What it looks like to have a “heightened awareness” How Thiago evolved the Fey aesthetic from 1.0 to 2.0 Specific visual techniques for making your UI more lifelike + a lot more Caravaggio (https://www.caravaggio.org/) is the painter who Thiago calls the “master of light” The Local Project (   / thelocalproject  ) interior design channel on YouTube Dive is where the best designers never stop learning 🤿 🌐 dive.club 🐦 twitter.com/joindiveclub Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪 Chapters 0:00 Intro 1:08 The backstory of Fey 6:04 The strategy behind their 2.0 release 9:01 Initial AI design explorations 10:17 How Thiago knows when a design is ready 14:13 Evolving the Fey aesthetic 18:39 When design is art 27:24 When to break the rules of visual design 45:36 Taste through heightened awarenesss 48:53 Standing out in an AI world