I love the human side of meetings - Martin Sirk | LJ TALKS at IMEX Frankfurt 2026

Widely regarded as one of the most experienced global event experts, Martin Sirk is an acclaimed industry commentator and runs the strategic consultancy Sirk Serendipity. He is also a vociferous advocate for The Iceberg, a global advocacy platform. He sat down with Jan and Gorazd to discuss all things events - why face-to-face communication still matters, the legacy and impact of events and best-practice cases and groundbreaking initiatives from Canada and Copenhagen to Ireland. Martin also gave ample advice on putting an end to boring meetings. ▬ Contents ▬▬▬▬▬▬▬▬▬▬ 0:00 - Ljubljana Talks intro 1:25 - Legacy and impact at events 2:40 - Measuring the impact of events with KPIs 6:25 - Why are some destinations keen on producing analytical studies? 8:20 - Curating and editorial work at The Iceberg 9:56 - Martin’s relationship with AI 12:10 - How well is IMEX designed? 15:17 - Main building blocks of future events 18:49 - Why are there still so many boring events? 24:45 - Fire questions Follow Gorazd and Jan on LinkedIn:   / gorazd-cad     / janorsic   Made possible by: https://www.visitljubljana.com/en https://kongres-magazine.eu https://imexevents.com/ https://www.creativepro.agency/si/