Employee Engagement Surveys and the Survey Fatigue Myth

JD Peterson thinks survey fatigue is a myth, and that employees will keep answering every employee engagement survey you send as long as they see something happen afterward. The Chief Marketing Officer at Perceptyx explains why his company shifted from running surveys to helping companies act on the results, and what happened when Perceptyx tested how well AI understands employee comments. He also talks about why everyone slapping AI on their marketing has him toning down his own, and where AI sales outreach tools go wrong when nobody checks what they’re sending.