Why We Completely Rebuilt Endless Customers Live for 2026

Ep172 - AI can recommend your business all day long, but the Endless Customers Live agenda was rebuilt around a harder question: What happens after that recommendation? Free Endless Customers Assessment: https://www.impactplus.com/endless-cu... Endless Customers Live is IMPACT's twice-yearly conference for business owners and marketing leaders who want to become the most known, trusted, and recommended company in their market. This year's Hartford event, running October 5 through 7, introduces a new framework called the 10 factors of becoming a known, trusted, and recommended company. It is the biggest overhaul of the event's content since COVID. The change grew out of IMPACT's AI visibility research and what its coaches are seeing with businesses today. Getting recommended by AI is only half the story. Companies still need to turn that recommendation into a customer through specific case studies, pricing transparency, fresh reviews, buyer education, self-service, and a guided sales experience. In this episode of Endless Customers, Bob Ruffolo sits down with Stephanie Baiocchi, Head of Events and Community at IMPACT, to walk through the new agenda and explain why it was rebuilt. Questions Answered What are the 10 factors of becoming a known, trusted, and recommended company? Why isn't getting recommended by AI enough to grow a business? What makes AI recommend one company's case studies over another's? Why can skipping pricing information eliminate a company from consideration? What's new at Endless Customers Live in Hartford this year? Chapters 00:00 Why Endless Customers Live Is Changing 01:20 Meet Stephanie Baiocchi 05:03 What Does an Endless Customers Live Event Look Like? 06:31 Why Did the Agenda Need to Change? 08:31 What Are the 10 Factors? 16:30 What Happens on Day One? 20:34 What Happens on Day Two? 26:04 What's New on Day Three? 29:05 How Do You Register, and What Does It Cost? Resources Free Assessment: Is Your Marketing Ready for the Next 5 Years? https://www.impactplus.com/endless-cu... What Is the Endless Customers System? https://www.impactplus.com/endless-cu... Endless Customers Live Registration: https://www.endlesscustomers.com/live About Bob Ruffolo Bob Ruffolo is the founder and CEO of IMPACT, a sales and marketing training organization. He has spent more than two decades helping business owners and marketing leaders build companies that grow through trust, education, and the Endless Customers System. Bob hosts the Endless Customers podcast to share what's actually working for real businesses, with proof from companies that have done it. Connect with Bob on LinkedIn:   / bobruffolo   About Stephanie Baiocchi Stephanie Baiocchi is IMPACT's Head of Events and Community. She has worked alongside Bob on roughly 13 or 14 events and helped shape this year's complete rebuild of the Endless Customers Live agenda. Connect with Stephanie on LinkedIn:   / stephaniebaiocchi   About IMPACT IMPACT is a sales and marketing training organization that helps business owners and their teams build the most trusted brand in their market. Through the Endless Customers System, IMPACT coaches companies to create content that educates buyers, builds trust, and drives consistent revenue. Website: https://www.impactplus.com Privacy Policy: https://www.impactplus.com/privacy-po... Free Assessment: https://www.impactplus.com/endless-cu... Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market. #EndlessCustomers #ContentMarketing #B2BMarketing #AIVisibility #EndlessCustomersLive #EEAT #ReviewGeneration #PricingTransparency #EventMarketing