Kana’s Foundation and Application: The New PDLC | Jed Putterman & Khan Smith

Almost every enterprise customer opens the same way. Before they explain the problem, they apologize for their data. At Kana, an agentic marketing platform built at super{set}, the team’s first job is convincing customers that messy data no longer has to stop them. At super{summit} 2026: Rewire, Jed Putterman and Khan Smith of Kana shared how they’re rewiring product development now that building is fast and cheap but getting it wrong still isn’t. Why a “chassis” lets anyone on the team build with AI without breaking enterprise environments. How product managers and engineers are starting to merge into one role. Why “code complete” was never the same as launched, and why go-to-market is now the bottleneck. Why you should build for where your customer is today, not where you wish they were. Subscribe for more sessions from super{summit} 2026: Rewire. 🔗 Learn more about Rewire: rewirecon.com 🔗 super{set}: superset.com Chapters: 00:00 Rewiring how products get built 02:00 What Kana does 03:26 Who Kana builds for 04:40 “Sorry about our data” 06:37 When product managers start building 08:45 Meeting customers where they are 09:15 Building got cheap, being wrong didn’t 10:00 How development has changed 12:54 The chassis 18:16 Connecting to messy real-world data 19:55 Product managers and engineers are merging 21:20 Rules of engagement 22:55 “Did you ask the agent?” 23:30 A new way to write product specs 26:40 Quality gates 27:45 Code complete is not launched 30:00 Why go-to-market still wins 31:05 Mapping go-to-market to each stage 32:10 Customers bring opinions, not questions 33:25 The customer maturity curve 35:43 What to take away 36:46 Q&A: How to map customers to the curve #RewireCon #Founders #AgenticAI