We Offered Him £200,000. He Said No.

Welcome back to another episode of The Lock-In. This week’s episode is absolute chaos, in all the best ways. We’re joined by Henry Porpora from SULT, the UK’s fastest-growing electrolyte brand, for a conversation that goes way beyond hydration. Henry breaks down the content strategy that turned SULT into a cult favourite, the dynamic between him and his co-founder Milly, what it means to build in public—and why being delusional is basically a requirement until people start calling you a genius. We get into the real side of entrepreneurship: the obsession, the pressure, the irrational confidence, and the pursuit of greatness. And somewhere along the way, Jack Pierse tries to invest in SULT LIVE on air. It’s unhinged, insightful, and easily one of our most entertaining episodes yet. So grab a drink, pull up a chair, and lock in. ___ Follow us across our socials: Twitter: https://x.com/happystackhq LinkedIn: / happystackhq Instagram: / happystackhq ___ Check out the HappyStack website: https://www.happystack.com/ We connect the world's best DTC brands with the software they need to scale efficiently. ___ #ecommerce #podcast #founder #business #makemoneyonline #marketing #socialmediamarketing