Growing a community-first electrolyte brand from the ground up | CharleChats: The Ecommerce Podcast

In this episode, we sit down with the founders of Sult – the next-gen electrolyte start-up shaking up the wellness space. With Mill G (TikTok & Instagram creator) and Henry at the helm, Sult is proving how a brand can grow by putting community first. We unpack the realities of building a business in public, the pros and cons of documenting your journey from day one, and how openness can spark both loyalty and imitation. From scaling internationally while staying true to their followers, to creating a brand where the community literally sees themselves in it, this is a raw look at what it takes to launch and grow a start-up in 2025. CHARLE PODCAST Welcome to CharleChats: The Ecommerce Podcast, where we welcome ecommerce A players to our sofa for some very open, honest and real conversations about business, entrepreneurship and growing ecommerce brands. In each episode, we'll bring you insights and interviews from CEOs, founders, ecommerce managers and leaders who share their experiences and stories. From behind-the-scenes footage to tales that have never been told before, we hope to fascinate, educate and keep you entertained. Come and join us on the sofa, you won't regret it! FIND US: 🌍 Website - https://www.charle.co.uk/podcast📸 Instagram - /charleagency📺 TikTok - /charlechats🎙️ Stream us on your favourite podcast platform too! Search "CharleChats" #ecommerce #ecommercepodcast #shopify #startups #communitybuilding