Bridging the gap from strategy to execution

In this episode, we speak with Bernd Hirschle, Founder of Strat-Exx and former CMO/CSO at ABB and PERI. With a career that spans both executive leadership and top-tier consulting, Bernd specialises in bridging the gap between strategy and practical execution to drive profitable growth in complex B2B environments. Get episode summaries and insights here: https://biglight.co.uk/theb2bexperien... From launching digital commerce programs across continents to transforming legacy go-to-market models, Bernd shares honest insights about overcoming resistance, simplifying complexity, and turning PowerPoint strategy into measurable business impact - all while keeping people at the centre of change.