Why Video Is the Biggest Opportunity in Real Estate Right Now

Howard Chung leads brand marketing at John L. Scott Real Estate and has spent years helping brokers figure out how to stand out in their communities. In this video, he makes the case that video is the great equalizer for real estate agents — especially newer ones — and explains why the agents who start telling real client stories on YouTube now are going to own the space everyone else is ignoring.   Thinking about a career in real estate? Start a conversation — no pressure and fully confidential: https://johnlscottcareers.com/contact/   This video is NOT sponsored. =========================== ⏰ Chapters ⏰ 0:00 — Intro 0:29 — Brand = Trust 1:44 — There’s Now a Reset Button… 2:58 — Why YouTube Is the Best Place To Market Yourself 3:53 — Be a Storyteller, Not a Salesperson 6:08 — The Opportunity Right Now   =========================== Connect with John L. Scott =========================== Website → https://www.johnlscott.com Careers → https://johnlscottcareers.com Instagram →   / johnlscottnews   Facebook →   / johnlscott   LinkedIn →   / john-l-scott-real-estate     About this channel: JLS Journey is the career channel from John L. Scott Real Estate. We make videos for people exploring a career in real estate — whether you're just starting to think about it or you're a new agent figuring things out.   #realestatecareers #newrealestateagent #johnlscott