5 Email Strategies That 3x Customer Lifetime Value

Want a free email audit for your brand? Grab time here 👉 https://calendly.com/laya-consulting/... Check out our case studies here: https://www.laya-consulting.com/ ➡️ Subscribe to my newsletter (and get a 100+ page email marketing guide): https://www.laya-consulting.com/newsl... 👋 Let's connect: LinkedIn:   / nicolas-olaya-zuluaga   X: https://x.com/ecom_nicolas In this video, I break down the exact email marketing strategies that increase repeat purchase rate, improve retention, and drive higher customer lifetime value across ecommerce brands. :contentReference[oaicite:0]{index=0} Inside you’ll learn: Why the second purchase is the most important LTV driver How to structure post-purchase flows that increase repeat purchases How zero-party data improves email relevance and conversion rates Why replenishment flows are critical for recurring revenue How to use campaigns to stay top of mind without killing margins How to build winback flows that actually recover lost customers If you’re running a Shopify brand using Klaviyo and want to scale ecommerce email marketing in 2026, this will help you focus on what actually drives revenue. 00:00 Why most brands ignore lifetime value 01:14 The biggest LTV lever (purchase 1 → purchase 2) 02:06 Post-purchase flows to drive repeat purchases 04:25 Personalization with zero-party data 06:04 How to collect zero-party data (popup walkthrough) 09:42 Replenishment flows for repeat purchases 13:17 Campaign strategy to stay top of mind 15:54 Win-back flows to recover churned customers 17:44 Recap: 5 ways email increases LTV 18:24 Next video to watch #emailmarketing #Klaviyo #ecommerce