Email Marketing for CPG Brands: The Complete Playbook

Want a free email audit for your brand? Grab time here 👉 https://calendly.com/laya-consulting/... Check out our case studies here: https://www.laya-consulting.com/ ➡️ Subscribe to my newsletter (and get a 100+ page email marketing guide): https://www.laya-consulting.com/newsl... 👋 Let's connect: LinkedIn:   / nicolas-olaya-zuluaga   X: https://x.com/ecom_nicolas In this video, I break down the exact email marketing strategy for CPG brands to increase repeat purchases, boost subscription revenue, and maximize customer lifetime value. Inside you’ll learn: Why CPG brands should build their entire email strategy around reorders How to optimize your pop-up to drive high-quality leads (not just volume) The welcome flow structure that converts first-time buyers fast The 3 core flows that drive repeat purchases on autopilot How to build a campaign strategy that creates habit, not discount dependency How to turn one-time buyers into long-term subscribers If you’re running a CPG brand (supplements, skincare, beverages, pet food, etc.) and want to scale email revenue, this will help you focus on what actually drives retention and LTV. 00:00:00 Why CPG brands have a built-in advantage 00:01:20 List growth strategy (pop-ups & offers) 00:04:51 Welcome flow for fast conversions 00:07:19 Retention flows (post-purchase, replenishment, win-back) 00:10:21 Campaign strategy for CPG brands 00:13:09 Turning customers into subscribers 00:15:33 Recap: full CPG email marketing strategy 00:16:13 Next video to watch #emailmarketing #Klaviyo #ecommerce