She Sells 300 Homes a Year With ZERO Paid Leads | Shannon Gillette

Nearly $100,000 a month in team expenses goes almost entirely to brand building - not to lead purchases. Stay Paid on Spotify: https://open.spotify.com/show/61UFL9H... Stay Paid on Apple Podcasts: https://podcasts.apple.com/us/podcast... Get notified of new episodes in your inbox: https://remindermedia.com/podcast/ Exclusive offer from ReminderMedia for Stay Paid listeners! https://remindermedia.com/staypaidmar... Shannon Gillette leads the Gillette Group in Arizona - 11 handpicked agents selling well over 300 homes a year with no purchased leads, no cold calling, and no door knocking. Everything comes from a video-first brand so strong that clients call her asking if she's taking anyone new. Luke and Shannon get into her interview process (40 applicants for every one spot), why she refuses to renegotiate splits, how she holds accountability without micromanaging, the nearly $100K a month she spends on brand instead of leads, and the monthly client appreciation events driving her repeat and referral business. Shannon on Instagram:   / shannon_gillette   Shannon on YouTube:    / @shannon_gillette   The Gillette Group website: https://gillettegroupaz.com Gillette Group agent opportunities: https://gillettegroupaz.com/about Selling Arizona with the Gillette Group: https://gillettegroupaz.com/get-your-... Follow Stay Paid:   / staypaid_podcast     / staypaidpodcast     / staypaidpodcast   📖 Get updates on the new team‑building book: http://remindermedia.com/teambook ⭐️ Join the $100M Team Mastermind (Sept 22–23 in Scottsdale, AZ): http://remindermedia.com/teamevent