Live Your Legacy: Building a Business That Matters | Josh Peach

Josh Peach was 22 and about to earn $13 selling a cell phone when a customer offered him a career. One conversation changed the direction of his life. In this episode of Building Market Leaders, Darriel Kelly sits down with Josh, founder of Be Au Sm, speaker, and author, to talk about earning trust, finding fulfillment in business, and living the legacy you want to leave. Josh shares the lessons behind his G.R.A.C.E. framework and the grandmother who inspired it. He explains why he personally calls every speaking inquiry, stays to help long after taking the stage, and tells clients they shouldn’t pay his final fee if he hasn’t delivered value. Along the way, we meet a flight attendant whose handwritten notes leave a lasting impression, a Vietnam veteran keeping an event running, and a young man whose words after a keynote remind Josh just how much showing up can matter. We also get into taking imperfect action, selling with integrity, choosing the right clients, and building a business you can feel proud of. CHAPTERS 00:00 Meet Josh Peach 00:43 The $13 sale that opened a career 04:29 Finding a mission and starting Be Au Sm 07:43 Two Uber drivers, two perspectives 12:08 Taking imperfect action 16:43 Why Josh stays for the whole day 21:25 Living your legacy with G.R.A.C.E. 29:35 A flight attendant’s lesson in gratitude 32:37 Building a business around helping people 35:18 Delivering value and standing behind your word 38:25 The lasting impact of a handwritten thank-you 40:13 Making Be Au Sm accessible to more people 47:53 The conversation after a keynote that stayed with Josh 52:39 Fulfillment, sales, and the next book 56:05 Connect with Josh and Be Au Sm CONNECT WITH JOSH PEACH Explore Josh’s speaking, book, podcasts, and merchandise: http://BeAuSm.com OUR SPONSOR Thank you to Next Level Sports Nutrition for supporting Building Market Leaders. http://NextLevelSN.com ABOUT BUILDING MARKET LEADERS Hosted by Darriel Kelly, founder of DK Marketing, Building Market Leaders features real conversations with entrepreneurs and business leaders about the decisions, relationships, and lessons behind building a company people trust. Explore the show: http://MarketLeadersPodcast.com Connect with Darriel and DK Marketing: http://DKMarketingAgency.com Follow Building Market Leaders, share this episode with someone who would appreciate it, and tell us which story stayed with you. #BuildingMarketLeaders #JoshPeach #BeAuSm #Entrepreneurship #Leadership