Self interest is the key for collective action | Marcela Navarro | TEDxGlasgow

We only have a decade before catastrophic climate changes melt the polar ice caps, kill half of all species on planet Earth, as well as keystone ecosystems like the coral reefs or rainforests. If we manage to survive beyond this most of the biodiversity we are familiar with will be something you will only see in museums. So, how do we avert this disaster? It isn’t easy. There’s no magic wand we can wave to change that, no silver bullet, and the next planet over is far from habitable, no matter what Elon Musk says. Procurement of sustainable innovations is at the center of scale and impact. We know how to do it, we have proven it twice… but we need help. In her talk, Marcela invites you to join her on her time-critical mission. Project-X’s resolution is unwavering, with their sights set on accelerating change in 10 of the world’s most polluting industries in just 10 years. This will mean shifting nothing short of 2% of the total global world’s product into cleaned sustainable procured pounds. An ambition with great magnitude. Find out how you can play your part in helping achieve 10×10 and speed up change. On Twitter @navarro_marcela Read More On Twitter @navarro_marcela Marcela is the award-winning Co-Founder and CEO of Project-X. Their mission is to radically transform 10 industries in 10 years – making whole industries more sustainable in the process. By working within the value chain, working with tested and viable sustainable innovation substitutions, they are achieving exponential impact. Her career has spanned over 20 years, three continents, four languages and the fields of value chain, sustainability and banking for the likes of WWF, RBS and ABN Amro. She is a recognised leader in purpose-led transformation, value chain and open innovation models. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx