Nick Akers & Connor Pera

Is printing a dying industry? Connor Pera bet his career that it isn't. Nick Akers talks with Connor, owner of The Print Authority in Nashville. Connor bought the company through a self-funded, part-time search while working in CPG marketing. They cover: Self-funded vs. traditional search: more equity, smaller deal How print demand shifted from bulk orders to fast, small runs Selling web-to-print portals to multi-location brands and franchises "High wall in, high wall out" and why distributed customers stick The real cost of ownership: leverage, growth, and stress A candid look at buying an unglamorous business and growing it.