How Sales Positioning Can Help You Create More Appointments From LinkedIn

In this episode of Selling Is An Art, Not A Science, I sit down with Rhonda Sher, President and CEO of The Sher Method, for part two of our conversation about LinkedIn, business development, and creating stronger professional connections. Rhonda explains how professionals can move from being “invisible to irresistible” on LinkedIn, build profiles that clearly communicate their value, and use simple engagement strategies to generate more appointments and opportunities. Rhonda Sher also introduces her Know Your Prospect program, which she says is designed to help professionals better understand how different people prefer to communicate and process information. She discusses using the program alongside LinkedIn strategy, networking, sales conversations, interviews, and relationship building, while also emphasizing that AI should support human communication rather than replace it. Expect to Learn: Why a strong LinkedIn profile should clearly explain who you are, what you do, and the results you provide How commenting, reconnecting with existing contacts, audio messages, and Sales Navigator can help generate appointments Why Rhonda believes a consistent LinkedIn system can be managed in around 30 minutes a day How the Know Your Prospect program is designed to help professionals adapt their communication style to different people Episode Breakdown with Timestamps: [00:00] - Welcome Back to Part Two With Rhonda Sher [01:50] - Going From Invisible to Irresistible on LinkedIn [03:58] - Building a 30-Minute LinkedIn Business Development System [04:45] - Introducing the Know Your Prospect Program [07:10] - How to Access Rhonda’s Programs & Free Profile Report [08:52] - Why AI Should Support, Not Replace, Human Connection [12:02] - Combining LinkedIn Strategy With Instant Rapport [13:57] - Adapting Communication Styles Based on the Individual [14:59] - Final Thoughts & Future Collaboration Follow the Guest, Rhonda Sher: Website: https://theshermethod.com/ LinkedIn:   / rhondalsher   LinkedIn (Company):   / the-sher-method   Follow the Host, Dennis Black: LinkedIn:   / dennis-black-sales-trainer   LinkedIn (Company):   / dennis-black-associates   Website: https://dennisblack.com/ Listening Links: Spotify: https://open.spotify.com/show/0341KqC... Apple Podcasts: https://podcasts.apple.com/in/podcast... YouTube:    / @dennisblackassociates