How to Become a GTM Engineer in 2026 (Fastest Path Explained)

How to Become a Clay Operator & Land Enterprise Clients Confused about how to break into a Go-To-Market (GTM) role or become a top-tier Clay Operator? You're not alone. In this episode of Tuesday Triggers, Michael Saruggia, the founder of Clay Operator, talks about how people who work in sales or marketing can get better jobs and make more money as GTM (Go-To-Market) helpers. He explains why just sending emails isn’t enough anymore. Instead, he shows how to use a tool called Clay to help big companies work better and faster in smart ways. If you're an SDR, marketer, or AE who’s hit a ceiling or if you're ready to start your own agency or GTM consultancy, this is a must-watch. Michael shares exactly how to start, what to learn, and how to pitch clients that pay $7K–$12K/month. 💡 You’ll learn: What a GTM Engineer actually does and how it's different from outbound work The #1 fastest path to leave your 9-5 and make six figures as a consultant Why Clay is not just for cold email—and what use cases matter most The first skills to learn if you want to build and sell GTM services How to position yourself with offers that scale ⏱️ Timestamps 00:00 - Intro: 01:29 - Michael’s story 04:10 - What to do if you're in sales and want to level up 05:36 - Stay in sales or build your own business? 07:58 - The easiest way to get started as a GTM consultant 08:56 - Who joins the Clay Operator program 10:02 - Why reps shouldn't be building Clay systems solo 14:23 - How to start with Clay 15:30 - The best first offers to sell (Outbound/List building) 🔗 Follow Michael Saruggia "The Clay Operator" LinkedIn:   / michaelsaruggia   Website: https://clayoperator.com/ 🔗 Follow me on social media: LinkedIn:   / c-oland   Website: https://www.revgenlabs.com/