The Rise and Ruin of BlackBerry: $80 Billion Gone in Six Years

In 2008 BlackBerry was the phone presidents refused to give up. People called it the CrackBerry, thumbs got sore from it, and the company behind it was worth around $80 billion. Then Apple walked on stage with a phone that had no keyboard, and BlackBerry's bosses decided businesses would never go for it. They were right about businesses. They were wrong about everything else. How a company from a small Canadian town taught the world to message from a phone, lost almost all of it in six years, and ended up somewhere nobody expected. Chapters 0:00 The phone everyone wanted 1:00 Chapter 1: Pagers, berries & a physics exam 2:19 Chapter 2: The CrackBerry years 4:12 Chapter 3: The phone with no keyboard 6:15 Chapter 4: The fightback 7:04 Chapter 5: Three days dark 9:13 What came next 9:33 What actually went wrong New stories every Monday, Wednesday and Friday. The quote on screen is Jim Balsillie's public comment on the iPhone in 2007. Market share figures are Gartner's yearly estimates. Photos via Wikimedia Commons by: Giligone (CC BY-SA 3.0); Coolcaesar (CC BY 4.0); Klaus Nahr from Germany (CC BY-SA 2.0); P2u111 (CC BY 4.0); Official White House Photo by Pete Souza [1] (Public domain); Altstar (CC0); Urban Versis 32 (CC BY-SA 4.0); Blake Patterson (CC BY 2.0); Hitman Abhi (CC BY-SA 4.0); Royal Society uploader (CC BY-SA 4.0); textlad (CC BY 2.0); Infev (CC BY-SA 4.0); Evan-Amos (Public domain); Gomera-b (CC BY-SA 3.0); Derek Hatfield (CC BY 2.0); Steven H. Keys (CC BY 4.0); Keith Ellison (CC BY 2.0); Kt38138 (CC BY-SA 4.0); Flickr user 'gloom' (CC BY-SA 2.0); Azmie Kasmy (CC BY-SA 4.0); ArnoldReinhold (CC BY-SA 4.0); Dan Taylor from London, UK (CC BY 2.0); Yutaka Tsutano from Lincoln, United States (CC BY 2.0); Akela NDE (CC BY-SA 3.0); aaltonen (CC BY 2.0); Luca Viscardi (CC BY-SA 2.0); Slcreza (CC BY-SA 4.0); Beamish4 (CC BY-SA 4.0); Jleedev (CC BY-SA 4.0); Ken Lund from Reno, Nevada, USA (CC BY-SA 2.0); cellanr (CC BY-SA 2.0); Enrique Dans (CC BY 2.0); DULUOZ (CC BY-SA 4.0); Szeremeta (CC BY 4.0); Maurizio Pesce from Milan, Italia (CC BY 2.0); Shipandreceive (CC BY-SA 3.0); gillyberlin (CC BY 2.0) Stock footage: Pixabay. Music and sound effects composed for this channel. #BlackBerry #iPhone #BusinessStories