BlackBerry Disappeared From Phones. So Why Is It in Your Car?

BlackBerry Disappeared From Phones. So Why Is It in Your Car? BlackBerry had 80 million users 5 YEARS after the iPhone launched. So how did it still collapse? This is the rise and fall of BlackBerry — from Research In Motion’s $15B empire, BBM and CrackBerry culture, to losing to iPhone and Android, the Playbook failure, the late BlackBerry 10 launch, and how BlackBerry survived as QNX software in 275M+ cars. If you love tech history and business failure stories that explain why BlackBerry failed, this BlackBerry documentary breakdown is for you. TIMESTAMPS: 00:00 - The iPhone Didn't Kill BlackBerry Right Away 01:24 - How Research In Motion Started in 1984 03:40 - BBM: From Business Tool to CrackBerry Culture 04:46 - Peak BlackBerry: $15B Revenue & #1 in America 05:47 - 2007 iPhone: Redefining What a Phone Is 08:41 - BlackBerry's $200M Bet: Buying QNX in 2010 09:43 - PlayBook Disaster & Lost Time 11:03 - 80 Million Users... And a $235M Loss 12:35 - BlackBerry 10 Launches 6 Years Too Late 13:30 - The Collapse: -43% Shipments in One Year 16:16 - Survival: QNX in 275M+ Cars Today 17:44 - The Real Lesson: Why Winners Miss the Future About After The Brand: We break down iconic brands — how they rose, why they fell, and what survived after. Subscribe for weekly business history deep dives. #BlackBerry #TechHistory #BusinessHistory