"We've NEVER Sold A $10,000 Set Of Irons" - PXG

Nick Jahnke on PXG, Bob Parsons' no limits approach and how PXG fits golfers PXG: https://www.pxg.com/ Listen to every episode: https://behindthebrand.buzzsprout.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast... Who is Nick Jahnke? Nick has been at PXG in Scottsdale for four years. He's worked in golf since he was 13 and spent the better part of a decade at Nike. Why was PXG started? Nick says Bob Parsons spent a fortune on equipment trying to buy a better game and wanted to see what clubs looked like without the industry's usual cost and timeline limits. What's a PXG fitting like? Nick says he fits you like a friend, changes one thing at a time and only needs to know if each change felt better or worse. TABLE OF CONTENTS: 0:00 Intro 1:56 Four years at PXG 3:56 Sales background and past jobs 6:59 Paul's Gen 6 fitting experience 10:17 Why PXG was started 12:28 Learning from Mr. Parsons 18:04 Product guru and daily work 20:10 Wrong shaft story and bag gapping 22:06 Inside a PXG fitting bay 26:16 Custom fitting for every golfer 33:15 Gen 6 release and better heads 38:52 PXG pricing versus big box 42:48 Average golfer as the target 47:55 Putter fitting and closing thoughts