No time to WASTE

The annual mass of plastic production and mismanaged waste is projected to more than double by 2050. It is thought 78% of the plastic pollution problem could be solved by 2040 - But only if all possible reduction pathways are followed: reducing consumption, increasing reuse, waste collection and recycling, and accelerating innovation in the plastic value chain. There is literally no time to waste - and why our focus is on accelerating innovation, stepping up our efforts to create local circular economy systems, whilst constantly campaigning for governmental action. (Lau Winnie WY, et. al. Science, 2020. Evaluating scenarios towards zero plastic pollution.) #beatplastic #lamu #innovation #economy #circular #waste #value #plasticboat #recycling #flipflopi #solution