The Pricing System Behind a Million Dollar Vehicle Wrap Shop

Are you actually pricing your wraps with math? Or are you pulling numbers out of the air, copying competitors and hoping there is still profit left at the end? Tanor Banks breaks down the pricing system Performance Wraps uses to quote vehicle wraps, partial wraps, lettering, design, removal and add ons. This is the same approach they used while growing from a shop buried in debt to a million dollar wrap business. In This Episode: • Why your pricing system needs to be teachable • How to stop making the owner the only person who can quote wraps • Why speed matters when sending estimates • How vehicle square footage charts help create consistent pricing • Why different vehicle types need different multipliers • How shop overhead changes your pricing • Why a garage wrapper and a full shop should not charge the same • How to price partial wraps without confusing the customer • Why visuals help customers understand good, better and best options • How to handle design fees, removal, travel and extended prep • Why your pricing guide should be a living document The Biggest Pricing Lesson for Wrap Shop Owners: If your pricing only lives in your head, your shop cannot grow past you. Tanor’s system is built around making pricing simple, repeatable and easy enough for someone else on the team to learn. The goal is not to have every quote come out perfectly. The goal is to stop guessing, protect your margins and send quotes faster without everything waiting on the owner. A strong pricing system gives your team confidence, gives your customers clarity and gives your shop a better chance of making money on every job. This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.com   / wrap.ops   http://facebook.com/share/1VQgsUHygh/... Produced in partnership with http://www.podlad.com