RAM Brought Back the HEMI V8 — Then Sales Jumped 73%
Motor Faultline
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RAM Brought Back the HEMI V8 — Then Sales Jumped 73%
67 просмотров · 2 нед. назад
Motor Faultline
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67 просмотров · 2 нед. назад
RAM killed the HEMI V8. Then it brought it back — and Ram 1500 sales jumped 73%.
Was bringing back the legendary V8 the decision that turned things around, or is there more to the story?
In this Motor Faultline documentary, we explore why RAM dropped the 5.7-liter HEMI V8 from the 2025 Ram 1500, why the more powerful Hurricane twin-turbo inline-six couldn't replace everything customers loved about the V8, and how the company reversed course.
From Tim Kuniskis admitting RAM made a mistake to the engineering effort behind the HEMI's return, this is a story about customer loyalty, Detroit's truck wars, and the difficult decisions facing America's automakers.
We also break down RAM's remarkable Q3 2026 U.S. sales results:
Ram light-duty pickup sales: 76,650 vs. 44,349 in Q3 2025 (+73%)
Ram 1500 retail sales: +42%
But there's an important distinction: the HEMI's return was part of RAM's comeback story, not proof that one engine alone caused the entire sales increase.
*Which would you choose: the legendary 5.7L HEMI V8 or the more powerful 3.0L Hurricane?*
Tell us in the comments!
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Motor Faultline is an independent automotive documentary channel and is not affiliated with RAM or Stellantis.
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