Brand Manager The Data Detective Episode 2 Rx Factor

Our Guest Dr Atif Rizvi Profile HILTON PHARMA - Former Chief Operating Officer Reckitt - Global Digital Director Global Marketing Director Global Sales Director Area Head of Marketing & Sales (Asia, LATAM, Africa) Regional Head of Marketing & Sales (NAMET) Head of Healthcare Business Pakistan) Abbot - Director Sales (Nutrition) Novartis - Business Unit Head (Antibiotics) Macter International - Business Unit Manager (Cardiology Welcome to the debut episode of our Masterclass series for pharmaceutical brand managers. In this episode we dig dive into data points and their usage in making brand strategies for pharma brand managers. We discussed; • Govt. Registry and Updates – How can digital platforms streamline government registries and keep citizens updated in Pakistan? • Medical Health General, Medical Society Updates, International Publications – Key insights and recent developments in the global medical community. • Company Sponsored Research – How can brand managers leverage sponsored research to gain a competitive edge and drive product innovation? • Longitudinal Patient Data (USA – Komodo Health, Symphony Health) – How can you leverage patient journey data to improve drug launch success? • Granular Retail Audits (India – AIOCD AWACS) – Indian PMs can see regional stock movements almost immediately. • HR/EMR Integration (USA – Epic, Cerner) – Streamlining HR and Electronic Medical Record systems for healthcare organizations. • HCP Digital Networks (USA/Global – Sermo, Doximity) – Are cardiologists talking negatively about my competitor's side effects on forums? • Primary Sales & Historical Trends – Tracking historical sales patterns alongside current-month primary sales performance. • Marketing Expenditure (A&P / OPEX) – How do you strategically allocate A&P and OPEX to maximize ROI? • Pakistani CRM or Attendance App? – How do you choose the right tool for your team's unique needs? • Difference Between a Mediocre and a Great Brand Manager – What separates average from exceptional brand managers when handling data? • The IQVIA Ecosystem (Lagging Indicators) – Understanding how past performance metrics and historical data inform strategic decisions. • Distributor Data (Secondary Sales) – How can insights from distribution data optimize secondary sales and ensure product availability? • Field Force Intelligence (Leading Indicators) – How can a Field Force use market data and on-ground insights to predict sales trends and optimize resource allocation? • DRAP Pricing & Registration Portals – How can these portals streamline pharmaceutical processes in Pakistan? • Import Data: Volume of Specific APIs – How to effectively monitor the volume of API data for import logistics. This is the second episode of this masterclass series. Stay tuned for more episode from this series for India, Pak.