Seminar #46 - RFM Analysis for Sales Data

RFM Analysis helps you understand your customers better based on the following three metrics. Recency - how recent they have purchased Frequency - how often they have purchased Monetary - how much they have spent You can use these metrics to score the customers and segment them so that you can take more optimized actions to improve your business. In this seminar, Kan presents a way to prepare and visualize data for RFM Analysis. Subscribe ↓    / @kanaugust   Twitter ↓   / exploratorydata   UI Tool: Exploratory(https://exploratory.io/) Exploratory Online Seminar: https://exploratory.io/online-seminar