Episode 2 - The only loyalty equation that matters

One equation governs every loyalty programme ever built. Miss it, and you're optimising things that don't move the number that matters. Value = Engaged Members × Purchase Frequency × Weight of Purchase. Three levers. That's it. Grow the number of genuinely engaged members, get them buying more often, or get them spending more each time. Every pound of loyalty value comes from moving one or more of these. Everything else is noise dressed up as a metric. Read the full blog on our website https://www.swayoutcomes.com/post/blo...