Juan Meisel, Grip: The Future of Perishable E-commerce

What does it take to deliver frozen, refrigerated, and temperature-sensitive products across the United States reliably and at scale? In this episode of the Supply Chain Technology Podcast, Nabil sits down with Juan Meisel, Founder and CEO of Grip, to explore how technology and physical infrastructure are reshaping perishable e-commerce. Juan shares lessons from helping scale ButcherBox, why he founded Grip, and how the company combines its shipping engine, fulfillment facilities, and carrier network to reach 80% of the U.S. population within 24 hours. They also discuss building asset-heavy technology companies, using AI across operations, staying close to customers, and what the perishable supply chain could look like by 2030. In this conversation: 04:42 - Why perishable direct-to-consumer logistics requires a purpose-built solution 19:18 - How Grip combines software, warehouses, and carrier orchestration 12:25 - The opportunity in food, human-grade pet food, and life sciences 21:48 - Why physical infrastructure can become a competitive advantage in the AI era 36:57 - How customer feedback and fast innovation cycles drive product development 53:50 - Juan's approach to leadership, operational excellence, and long-term impact LEARN MORE ABOUT GRIP: https://gripshipping.com partnerships@gripshipping.com   / gripshipping   🎧 PREFER TO LISTEN? Spotify: https://open.spotify.com/episode/2qq0... 📖 SUMMARY AND RESOURCES Episode page: https://sct-podcast.com/episodes/futu... 💬 QUESTION FOR THE COMMUNITY What has been the biggest obstacle to implementing this in your organization? Subscribe for more conversations with the founders and operators building the future of supply chain technology. FOLLOW US: LinkedIn:   / supply-chain-technology-podcast   Instagram:   / supplychain.technology   Youtube:    / @supplychaintechnologypodcast   Spotify: https://open.spotify.com/show/033R1GY... 🎤 ABOUT THE HOST: Nabil Malouli is a prominent global innovation leader, keynote speaker, and corporate consultant widely recognized for his expertise in supply chains, e-commerce, and Artificial Intelligence integration. He is best known for his extensive 22-year executive career at DHL, where he most recently served as the Senior Vice President of Global E-commerce & Returns. Website: https://www.nabilmalouli.co LinkedIn:   / nabilmalouli   Email: nmalouli@gmail.com #SupplyChain #Logistics #Ecommerce #ColdChain #PerishableShipping #AI #Entrepreneurship #Grip