Itamar Zur, Veho: Building a Consumer-First Last-Mile Network

How can e-commerce brands turn delivery from a handoff into a consumer experience? In this episode of the Supply Chain Technology Podcast, Nabil sits down with Itamar Zur, Co-founder & CEO at Veho, to explore consumer-first e-commerce last mile. Itamar shares the journey from air-traffic control, law, Procter & Gamble, and monday.com to co-founding Veho. The conversation covers why delivery shapes a brand relationship with its customers, how technology and operational context improve last-mile decisions, and what it takes to build AI into an organization. In this conversation: 00:00 - Why AI must be part of the core technology 00:44 - Introducing Itamar Zur and Veho 02:03 - From Israel to founding Veho 10:19 - The personal delivery problem behind Veho 22:02 - Why delivery experience matters to brands 30:02 - Technology and the consumer-brand connection 41:00 - Investing in technology and R&D 50:02 - Product direction and geographic expansion 58:02 - Customer data, control, and trust 1:02:01 - AI orchestration and operational context 1:08:04 - Using AI to define executive roles 1:13:14 - Leadership inspiration and first principles LEARN MORE ABOUT VEHO: https://www.shipveho.com/ Itamar Zur on LinkedIn:   / itamarzur   📖 SUMMARY AND RESOURCES Episode page: https://sct-podcast.com/episodes/buil... 💬 QUESTION FOR THE COMMUNITY What would make a delivery experience feel meaningfully different for your customers? Subscribe for more conversations with the founders and operators building the future of supply chain technology. FOLLOW US: LinkedIn:   / supply-chain-technology-podcast   Instagram:   / supplychain.technology   Youtube:    / @supplychaintechnologypodcast   Spotify: https://open.spotify.com/show/033R1GY... 🎤 ABOUT THE HOST: Nabil Malouli is a prominent global innovation leader, keynote speaker, and corporate consultant widely recognized for his expertise in supply chains, e-commerce, and Artificial Intelligence integration. He is best known for his extensive 22-year executive career at DHL, where he most recently served as the Senior Vice President of Global E-commerce & Returns. Website: https://www.nabilmalouli.co LinkedIn:   / nabilmalouli   Email: nmalouli@gmail.com #SupplyChain #LastMileDelivery #Ecommerce #Logistics #CustomerExperience #ArtificialIntelligence #Veho