AI’s Wild West: Who’s Accountable When It Goes Wrong? with Sonia Nash, Nash Consulting [103]

AI adoption is accelerating, but where is the return on investment? Too many businesses are investing in AI without defining the problem they want to solve, leading to expensive pilots, fragmented systems and productivity gains that never reach the bottom line. As agentic AI introduces new risks and complexity, the next competitive advantage won't come from deploying more tools. It will come from delivering measurable business outcomes while maintaining security, trust and accountability. Sonia, former Head of Business AI at SAP UK and Ireland and founder of Nashmind Consulting, explains why businesses must move beyond the AI gold rush towards an era of accountability. She explores how leaders can identify trustworthy AI vendors, avoid costly implementation mistakes and establish governance frameworks before autonomous agents become unmanageable. From cybersecurity and executive responsibility to the UK's evolving approach to AI regulation, the discussion offers practical lessons for businesses navigating AI transformation. Successful AI adoption isn't about moving fastest. It's about choosing the right problems, asking tougher questions and making AI deliver real commercial value. AI is our Business. UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co (https://www.ukai.co)