How Canada Goose Lost Its Cool

In February 2026, Canada Goose reported a 14% jump in quarterly revenue, and its stock still fell as much as 24% in a single day. How does a company sell more coats than ever and lose nearly a fifth of its value in one morning? This video traces Canada Goose from a Toronto warehouse to a global luxury label. It starts with a parka built for scientists in Antarctica and ends with a coat that sells for around $2,000 to commuters on mild city streets. It also explains why the brand's growth is now under pressure. We cover: Sam Tick and Metro Sportswear, the 1957 start of it all. Dani Reiss's down-filling machine and "Big Red," the Antarctic parka. Dani Reiss's decision to keep manufacturing in Canada while everyone else left. How free coats on film sets built the brand without a big ad budget. Bain Capital, the boutiques, the cold rooms and the 2017 IPO. The fur backlash and the 2021 decision to go fur-free. The 2021 China fine and the "IQ tax" controversy. Wholesale cuts, new product lines and the Haider Ackermann era. Why the stock is about 89% below its 2018 peak, even though revenue is near a record. Is the "fall" really a fall, or just the cost of growing too big? Tell me in the comments. Did you buy into the hype in the peak years, or did the price tag keep you away? And if you work in the cold, how does the new gear compare with the old? If you enjoyed this, like the video and subscribe for more Canadian business stories. #CanadaGoose #CanadianBusiness #BusinessHistory #Luxury #Fashion