Why Optometrists Are Squeamish About Charging Their Worth | Dr. Matthew Martin

Optometry may be the only profession in healthcare actively competing to get paid less — and almost nobody in it will say that out loud. This one gets said out loud. We get into why fee conversations feel forbidden in this profession, what a "free eye exam with glasses" actually communicates to a patient, and the comparison that lands hardest: eight years of school — four undergraduate, four graduate — priced under a haircut. Also in this one: whether "I didn't go to optometry school to be a salesperson" is a real objection or a convenient exit, and why deciding from across the exam room that a family can't afford care is the wrong call to make on their behalf. CHAPTERS 0:00 — Why fees are a taboo subject 0:18 — "No profession races to the bottom like optometry" 0:55 — What a free exam with glasses really says 1:23 — Eight years of school, priced like a haircut 2:18 — "I didn't go to school to be a salesperson" 3:12 — Who gets to decide what a family can afford — The Myopia Mindset — conversations with the optometrists and myopia specialists actually doing the work. Full episode: https://myopiamindset.substack.com/p/... All episodes: https://myopiamindset.substack.com/ #optometry #optometrist #privatepractice #practicemanagement #myopiamanagement