Bryan Wilson Talks LRG, Cookies, Bay Area Roots, I Got 5 On It Video, Fashion Industry & More

Bryan “Weezy” Wilson has spent decades behind the scenes helping build some of the most recognizable brands in streetwear, fashion and culture. In this episode of West Coast Bay Area, Beni Benzo sits down with Bryan Wilson for an in-depth conversation about his Bay Area upbringing, his journey into the fashion industry, the rise of LRG, his involvement with Cookies, his work with Stance, and the many brands and relationships that have shaped his career. But Bryan’s story goes beyond fashion. He was around during an important era of Bay Area hip-hop, appeared in the Luniz’ legendary “I Got 5 on It” video, and has longtime relationships with Bay Area figures including Richie Rich and E-40. Bryan takes us behind the scenes of what it was actually like helping build major brands, the difference between “streetwear” and “urban” fashion, how e-commerce changed traditional retail, and whether another company can still grow to the level of brands like LRG and Cookies today. We also get Bryan’s perspective on where men’s fashion is headed and what he’s working on next. In this conversation: • Growing up in the Bay Area • The music that influenced Bryan early on • Appearing in the Luniz “I Got 5 on It” video • His history with Richie Rich and E-40 • Breaking into the fashion business • The early days of LRG • Streetwear vs. “urban” fashion • Building and expanding Cookies • Stance and other brands throughout his career • Wholesale and brick-and-mortar retail • How websites and e-commerce changed fashion • Whether another LRG or Cookies can be built today • The future of men’s fashion • What Bryan Wilson is working on now WEST COAST BAY AREA Music • Culture • History • Business Subscribe for original interviews, Bay Area stories, hip-hop history, fashion, entrepreneurship and conversations with the people who helped build West Coast culture. Hosted by Beni Benzo Recorded at Empire Studios in San Francisco Ca Engineer: Trevor Potter #BryanWilson #LRG #Cookies #WestCoastBayArea #BayArea #Streetwear #Stance #Fashion #BayAreaHipHop #IGot5OnIt