3 skills copywriters NEED in 2026, imo

Want our best advice for writing email sequences? Go here ➡️   / 76000902   Want our best advice for writing landing pages? Go here ➡️   / how-to-write-for-90682270   Want our best advice for improving checkouts, offers, and marketing strategy? Learn more about our most valuable course, the "E-Marketer Master Plan," here ➡️ https://courses.copythatshow.com/emp-... Join the Copy That! Discord server ➡️   / discord   ~-~~-~~~-~~-~ Here's an AI summary of the video to help you take notes: In this video, Alex discusses three key areas copywriters should focus on to keep clients happy and achieve good results, which he calls: 0:00 - The "Inflection Point" the point is where what the client wants aligns with what will get them good results. The three areas are: 1:58 - Checkouts Every business has some form of checkout where money exchanges hands. This is the first place we recommend looking for improvements because most business owners are aware of where they make money and are open to increasing conversion. This includes improving: The call to action (CTA) on the product page. Guarantees. Visibility of the next step. Bonuses or upsells. The forms on the checkout page by reducing fields, clarifying why information is needed, and enabling autofill. The copy and Conversion Rate Optimization (CRO). Invoices, for B2B relationships, by optimizing them to summarize what the client is getting, laying out guarantees, making them easy to read, and clearly showing discounts. 4:47 - Email Sequences An email sequence is an automated series of emails triggered by an action, such as signing up for a lead magnet or not buying anything within a set time frame. Alex specifically highlights abandoned cart sequences, which remind a customer who added an item to a basket but didn't check out that they nearly bought something. These sequences are highly recommended because they are easy to prove to clients that they work and always increase checkouts. They also improve the client's perception because they remind people close to buying that the product is the right solution. Abandoned cart sequences can be improved by adding justification, fear of missing out, or a deadline. 8:05 - (Honorable Mention:) Homepages While some brands can operate without sending traffic there, brand owners always want a good homepage because it's what they share when introducing their business to investors or others. Improving the copy and design can make the brand owner happy, and for brands that currently send all traffic to their homepage, improvements can be a quick win that skyrockets conversions. A key issue with homepages is often a weak headline, poor images, or the main CTA being below the fold, which creates friction for the user. 12:15 - Landing Pages Landing pages are specific pages designed to lead a prospect to a desired action, rather than a generic page like a homepage or category page. Landing pages work well because they use message matching, which means delivering on the promise made when the prospect clicked a link. For example, if someone searches for "indoor plants," they should land on a page about indoor plants, not a general garden center homepage advertising a winter sale on trees. Sending traffic to a relevant landing page increases results and makes clients happy, as they see the immediate improvement in usability. ~-~~-~~~-~~-~ Want to get into copywriting? Want to learn persuasion, research, writing, and outreach? Check out our Copywriting Megacourse ➡️    • The Copywriting Megacourse | The Only Cour...   Copy That! Sells is our second channel for more granular, "in the weeds" content about improving your copy and marketing. Check out our main channel ➡️    / copythat   ~-~~-~~~-~~-~ Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.