Customer Centricity Corner with Peter Lavers. Why do B2B companies struggle with customer strategy?

Why do B2B companies struggle with customer strategy? In this episode of Customer Centricity Corner, Peter Lavers talks to James Leese, Chief Customer Officer, previously at Cox Automotive. They address the subject of why it is difficult for business to businesses to align customer strategies and James shares his insights on what the best way to get all the business units on board. Want to know about what we do? visit www.customerattuned.com