Market Research & Competitive Intelligence for CXOs | Executive Insights with Oliver Guirdham

In this webinar, Oliver Guirdham, Chief Executive Officer at The Business Research Company, explains how market research and competitive intelligence can be transformed into decision-ready insight for CXOs and C-level executives, especially in an AI-driven intelligence landscape This session covers: • Why market research and competitive intelligence are no longer optional at the C-suite level • How CXOs can embed market intelligence into executive decision-making and strategic planning cycles • Market attractiveness assessment, market sizing, and forecasting using triangulated top-down and bottom-up approaches • Competitive intelligence in the AI era and why primary research remains the only defensible advantage • How primary interviews uncover context, intent, risks, and opportunities that secondary data cannot • How AI supports (but does not replace) human-led intelligence and executive judgement • TBRC’s primary research execution model: respondent sourcing, multi-method interviews, validation, and synthesis • Real-world case studies covering competitive threat analysis, market assessments, and growth strategy execution Built to deliver clear, credible, and actionable intelligence, this session helps senior leaders make confident go-to-market, investment, and long-term growth decisions. More insights coming soon stay tuned.