Reflecting On Our 40th Anniversary Year | Fireside Chat 2025 | PRS Guitars

The tradition continues. Join Paul Reed Smith, Jack Higginbotham, and Jamie Mann for the 5th Annual PRS Guitars Fireside Chat. In this year-end conversation, the PRS leadership team reflects on our 40th anniversary, the state of the industry, and the road ahead; offering a candid look at the values that continue to guide everything we build, today and into the future. Thank you for being part of the PRS family. We're looking forward to 2026. #firesidechat #prs #prsguitars #40thanniversary #2025 Chapters: 00:00 - Introduction 00:25 - Reflecting on our 40th Anniversary Celebration 02:47 - Addressing These Challenging Times 04:44 - Jack's "Traveling Buddy" 05:57 - Focusing On Building Quality Instruments 07:26 - Finding Solutions By Listening 08:30 - The "Chleo" Herman Li Signature Model 11:18 - Prioritizing Flexibility 12:08 - "Sprayers Choice" Program 12:41 - Inspiring the Market With Innovations 14:27 - Applying Our Mentors Lessons 16:06 - Addressing Paul's Shirt Giveaway 18:18 - Artists Visiting the Factory 19:10 - Involving Artists / More Than Endorsement 21:17 - The "Rules of Tone" Video Series 23:14 - What's Next for PRS? 25:11 - Thank Yous 25:44 - Paul Loses His Shirt