Episode 8: The human skills behind great customer advocacy ft. Bianca Del Vecchio

What human skills drive great customer advocacy? Bianca Del Vecchio explores how relationships, storytelling, and executive alignment build lasting trust. Bianca Del Vecchio, Managing Consultant and Head of Strategic & Enablement Services at Captivate Collective, joins The Advocast to discuss the skills and mindset behind successful advocacy programs. From building meaningful customer relationships to navigating strategy and enablement, Bianca shares lessons from her career—and explores how customer stories can create trust, influence, and long-term business growth. In this episode: • Explore the human skills advocacy professionals need today. • Understand how storytelling strengthens customer advocacy. • Build customer trust through long-term relationships. • Connect advocacy strategy with executive priorities. • Move beyond transactional activities toward a strategic advocacy program. Explore more customer advocacy conversations: https://www.wings4u.com/podcasts #CustomerAdvocacy #CustomerStorytelling #CustomerMarketing