Episode 9: Building customer communities that drive retention and growth ft. Lauren Turner

Build customer communities that keep members coming back. Lauren Turner shares how to start small, sustain engagement, and put customer value first. Lauren Turner, a customer marketing and community leader who has built award-winning programs at UserTesting and Qlik, joins The Advocast to explore what makes a customer community last. Drawing on more than 20 years in marketing, Lauren explains how listening to customers shapes better products—and why a thriving community starts with proven advocates, organic growth, and a clear reason to participate. In this episode: • Decide whether a customer community fits your business and customers. • Choose the first advocates to invite when starting from scratch. • Map activities to the pyramid of advocate needs. • Involve teams across your company while keeping the focus on customer value. • Explore the roles, programs, and technology that support lasting engagement. Explore more customer advocacy conversations: https://www.wings4u.com/podcasts #CustomerCommunity #CustomerAdvocacy #CustomerRetention