How Google Local Services Ads (LSA) Have Changed: 2026 Into 2027

Google Local Services Ads (LSA) are changing in 2026. Is your restoration company ready for 2027? Jamie Randall, Founder and CEO of Restoration Marketing Group, explains the move toward managing LSA inside Google Ads and what restoration and home service businesses should review as their accounts transition. He also breaks down the everyday factors that influence results: bidding, reviews, profile quality, service areas, responsiveness, and turning incoming leads into booked jobs. Jamie shares a partner-account example involving approximately $215,000 in annual LSA spend, nearly 1,000 leads, and a reported average lead cost of $216. He explains why the company’s market, reconstruction services, and ability to handle calls mattered to its growth strategy. In this episode, you’ll learn: • What Jamie is seeing as LSA accounts move into Google Ads • Why a low lead-cost target can restrict opportunities • How reviews and profile quality influence competitiveness • Why unanswered calls and messages can undermine performance • What to review in your service areas and job types • Why account status and verification notices need attention • How to evaluate lead costs alongside booked jobs and revenue • How LSA works with your website, Google Business Profile, and other marketing If you’re in the restoration industry (or any home service business), your online reputation is everything. Don’t ignore it—leverage it! 🔔 Subscribe for more marketing strategies that will help you scale your business! 💬 Drop a comment below—how are you using reviews to grow your business? Follow Restoration Marketing Group: Website: https://the-rmg.com/ YouTube: / @restorationmarketinggroup6264 Facebook: / restorationmarketingnow Instagram: / restoration_marketing_group LinkedIn: www.linkedin.com/company/restoration-marketing-group TikTok:   / restorationma.  . Hear from our clients: https://the-rmg.com/testimonials/ Grab your FREE CHECKLIST HERE https://go.the-rmg.com/checklist Listen to our podcast The Restoration Success Show https://the-rmg.com/podcast/ WORK WITH US - book a discovery call here https://the-rmg.com/schedule For Podcast inquiries, email ali@the-rmg.com CHAPTERS 00:00 How LSA is changing for restoration companies 01:30 Partner example: $215,000 in annual LSA spend 03:02 Understanding the reported $216 average lead cost 05:29 Preparing for 2027 05:37 How Local Services Ads work 06:59 Managing and scaling an LSA account 07:55 Moving LSA into Google Ads 08:42 Bidding, reviews, and profile quality 10:06 Why low lead-cost targets can limit volume 11:11 Reviews and Google Business Profile alignment 12:51 Responsiveness and lead follow-up 13:29 Service-area targeting and profile completeness 14:00 Lead feedback and credits 15:08 Verification and account-status checks 16:49 Ongoing LSA optimization 17:49 Connecting LSA with your other marketing 18:51 Building a consistent lead generation process 19:13 Connect with RMG and subscribe