Why Your Restoration Website Is Costing You Leads | Jamie Randall

Your restoration website could be costing you leads—even when people already know your name. Jamie Randall, Founder and CEO of Restoration Marketing Group, explains the website problems that make potential customers leave without calling. In this solo episode of the Restoration Success Show, Jamie breaks down what a restoration website needs to get found, build trust, and turn visitors into qualified inquiries. He covers service pages, local SEO, mobile usability, Google Ads landing pages, and how your website supports AI search visibility. Jamie also shares a client-reported $2.16 million project that originated through a website inquiry, along with an example of a contractor who lost a referral opportunity because the customer could not verify the business online. In this episode, you’ll learn: • The five jobs your restoration website needs to do • Why your website affects referrals as well as online leads • What belongs on your service and location pages • How real project photos, reviews, and credentials build trust • Why service-specific landing pages can improve paid campaign performance • How to make calling, messaging, and requesting help easier • What SEO and AI search visibility have in common • How to review your website for problems that could be costing you jobs If you’re in the restoration industry (or any home service business), your online reputation is everything. Don’t ignore it—leverage it! 🔔 Subscribe for more marketing strategies that will help you scale your business! 💬 Drop a comment below—how are you using reviews to grow your business? Follow Restoration Marketing Group: Website: https://the-rmg.com/ YouTube: / @restorationmarketinggroup6264 Facebook: / restorationmarketingnow Instagram: / restoration_marketing_group LinkedIn: www.linkedin.com/company/restoration-marketing-group TikTok:   / restorationma.  . Hear from our clients: https://the-rmg.com/testimonials/ Grab your FREE CHECKLIST HERE https://go.the-rmg.com/checklist Listen to our podcast The Restoration Success Show https://the-rmg.com/podcast/ WORK WITH US - book a discovery call here https://the-rmg.com/schedule For Podcast inquiries, email ali@the-rmg.com CHAPTERS 00:00 Why your website could be costing you jobs 01:16 A client-reported $2.16 million website opportunity 02:37 How customers find and evaluate your business 03:46 Losing a referral because of a missing website 05:03 The five jobs of a restoration website 06:12 Google, AI search, and getting found 07:00 Website structure, service pages, and SEO basics 08:11 Original content and AI search visibility 09:10 Google Ads landing pages and message match 10:39 Building trust with potential customers 11:52 Turning website visitors into inquiries 12:51 Telling your company’s story 13:35 Building useful service pages 14:46 Location pages and local project examples 15:48 Website mistakes that hurt lead flow 17:01 Your restoration website checklist 18:41 Website walkthrough and examples 19:48 Wrap-up and how to connect with RMG