Why Billionaires Pay $1 Million For A Plastic Watch

Richard Mille turned aerospace composites into million-dollar status symbols worn by billionaires, athletes, and the global elite. A gold Rolex tells the world you are wealthy. But a bright, lightweight Richard Mille that looks almost like a toy sends a different message entirely: you belong to a level of wealth where ordinary luxury no longer matters. This documentary tells the story of how Richard Mille, a brand founded only in 2001 with no centuries-old heritage, became one of the most powerful status symbols in modern horology. From Richard Mille’s early career at Finhor, Matra, and Mauboussin to the creation of the “racing machine on the wrist,” from aerospace materials like Carbon TPT and Quartz TPT to Rafael Nadal wearing million-dollar watches in Grand Slam competition, this is the story of how a modern outsider rewrote the rules of luxury watchmaking.