“A boss is someone who serves their team” Ignacio Pugliese, Bimbo QSR

How do you build a culture that thrives when you’re not in the room? Ignacio Pugliese, Global President, Bimbo QSR, joins Alejandro Berdomas, Head of Growth Americas at SAMY, on Shapers of Modern Marketing to discuss leading across cultures, developing local talent and giving teams freedom within a clear framework. Drawing on a career spanning Unilever and Bimbo, with experience across Latin America, Asia and Europe, Ignacio shares how working in different markets challenged his assumptions about leadership. He explains why talent and culture need dedicated time in a leader’s calendar, how he approaches empowering teams, and why he wants people who challenge him. The conversation also explores his transition from B2C to B2B, the importance of understanding the end consumer, and a personal lesson in listening that continues to shape how he leads. Subscribe to SAMY for more conversations with global business and marketing leaders. This conversation is in Spanish.