BUS2 130, Marketing, An Introduction. Chapter 1 Lecture Video

This is a video lecture created by Ivan Jue, Adjunct Professor at San Jose State University for BUS2 130 (Intro to Marketing). This video is for educational purposes only. This covers topics for Chapter 1; Marketing: Creating Customer Value and Engagement. Video was recorded on 8/21/26. Slides provided by Pearson Education for “Marketing, An Introduction,” 16th Edition and authored by Gary Armstrong, Philip Kotler, and Sridhar Balasubramanian Copyright 2026, 2023, and 2020 Pearson Education, Inc: This work is protected by United States copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted. The work and materials from it should never be made available to students except by instructors using the accompanying text in their classes. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials.