How to Grow a Newsletter from $0 to $100,000+ (Meta Ads Playbook) | Virtual Event
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How to Grow a Newsletter from $0 to $100,000+ (Meta Ads Playbook) | Virtual Event
14 136 просмотров · 1 г. назад
beehiiv
22,4 тыс. подписчиков
14 136 просмотров · 1 г. назад
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Resources:
The Feed Media: https://thefeedmedia.com
Nathan LinkedIn: / nathan-may1
Map of Reddit: https://anvaka.github.io/map-of-reddit
Foreplay: https://www.foreplay.co
Nick Theriot YouTube: / @nicktheriot
Getting Started
00:00 Introducing Nathan
01:55 Scaling Newsletter Ads Profitability
02:40 What we'll be covering
04:00 Why have a strong creative program?
Research
08:53 Creative Research for Effective Marketing
13:03 Copywriting Techniques for High-Performing Ads
14:05 Leveraging Social Proof in Marketing
Copywriting
17:17 Understanding Audience Awareness Levels
25:58 Crafting Effective Hooks and Body Copy
28:38 Body Copy Should Demonstrate Value
Design
33:51 Top Winning Ad Formats
37:18 Become Excellent at High Converting UGC
Launching
38:01 Optimizing for Quality vs. Sign-Up
41:56 Roundup and 1440's Success Story
Q&A
44:14 Examples of Social Proof Other Than Subscriber Count
44:53 How Important is Social Media Activity Before Running Ads?
45:21 When Should Newsletters Start Experimenting with Paid Ads?
46:53 The Structure for Testing Creatives
48:07 Optimizing the Audience for Your Campaign
49:51 Additional Resources for Mastering Paid Ads
51:18 B2B and B2C Strategy Differences
52:52 Expected Conversion Rate from Clicks to Signup
54:28 Minimum Recommended Spending for Meta Ads
55:13 Should We Interfere with Advantage Plus Marketing?
56:02 How Long Should You Run an Ad Test?
56:57 How Often Should We Make New Ads and Test?
57:43 Issues With Meta Flagging Ads
What's Next
58:28 Future Webinars and Resources
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Case Studies: • Case Studies
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