Getting more from less in 2026: Turning tighter budgets into bigger wins

MEET THE SPEAKERS: Ben Briggs, Managing Director Nathan Rose, Head of Media Planning Josh Fowler, Senior Growth Consultant Our expert panel unveiled working strategies and client stories behind organisations poised to thrive in 2026 – not by spending more, but by thinking differently. Highlighting how the intelligent use of behavioural science transforms constraints into catalysts for growth. Insight: Discover how harnessing data can seamlessly fuse media and creative, ensuring every pound is working at its hardest – maximising ROI before your campaign even leaves the drawing board. Acquisition: Learn how behavioural science and the overlooked power of word-of-mouth data can sharpen your targeting, eliminate waste and spark growth that spreads organically through communities – without spending a penny more in your media budget. WHAT WAS EXPLORED: How data can drive smarter decision-making, from planning to execution Real life examples of brands achieving measurable improvements in ROI, acquisition cost and customer retention Practical frameworks and tactics you can implement immediately, no matter your budget