How To Actually Build A High Growth Culture

This week's Post Bag question comes from Alex: "How do I create a high growth culture?" James breaks down a principle he was taught early in his career, that real growth for people and teams comes down to two forces working together, and why most founders only ever build one of them. They also get into the hiring trap that quietly undoes high growth cultures before they even get going, the instinct to chase impressive names on a CV instead of the trait that actually predicts whether someone thrives in ambiguity. If you're building a management team and wondering why some brilliant hires haven't worked out, this is worth ten minutes of your week.