How To Reduce Your Marketing Spend Without Losing Growth

James is joined by Gilad Bechar, founder and CEO of Moburst, who's worked with some of the world's biggest brands and spends his career finding cheaper, smarter ways to grow than the default of pouring ever more money into Google and Meta. They get into the specific single screen that quietly cost one company 17% of new sign-ups before anyone noticed, why efficiency and effectiveness aren't the same goal, and where the real low-hanging fruit is usually hiding in a funnel everyone assumes is already optimised. If your acquisition costs only ever seem to go up, this is worth the watch.