BTS Americas 2026: What Business Travel Teams Need to Know Next | Data Therapy #7

In this Data Therapy, Dan Raine and Adam Raine unpack what stood out at Business Travel Show America 2026 from the scale and buyer profile of the event to the story behind one of the Innovation Faceoff’s most talked-about pitches. They discuss: • 1,450 attendees, 513 buyers and $66.1bn+ in annual T&E spend represented at the show • why clear storytelling can cut through an overloaded market • what traveller profiling can reveal about the purpose of travel • a client example where more than 50% of spend sat with travellers taking one trip a year • the gap between AI ambition and the underlying data • why the dataset is only raw material — and the story behind it is what drives action Data Therapy is Unlocked Data’s short series on making travel and expense data clearer, more useful and easier to act on. #BusinessTravel #BTSAmericas #TravelData #DataTherapy #UnlockedData